Lighting is integral to any retail design. For a jewellery store, it helps enticing customers by showing off the products with their magical brilliance. Jewellery don’t sparkle and shine their own. The reason diamonds or gems look radiant, it’s because the way they reflect light! When light gets reflected from them, the effect is almost magical as their colours shine with utmost clarity, their cut appears more defined, and their brilliance is further magnified. Thanks to LEDs, which made it possible to replicate natural daylight in its nearest format at the same colour temperatures with the help of which, highlighting the details of these jewels and beguiling their magical brilliance become more handy. Specific LED lights in their innumerable forms and formats have been developed to make use of their being tiny and diverse.
When it comes to jewellery store, lighting helps creating a pleasant atmosphere, and makes it possible to showcasing details very clearly for the items on display.
After all, jewellery shop is a place where expensive decisions are made. Today, there exist especially developed display-lighting products, which have been designed and manufactured to illuminate excellently-crafted, beautifully-arranged, well-curated jewellery ranging from hand-cut and polished diamonds set in gold/silver rings/ necklace to rows of sapphires fashioned into bracelets, and further to strings of pearls giving off ethereal glow. All these and many more such family members must be shown off at their absolute finest and in the most effective way so that the customers fall in love with them at first sight. And, to do this is to make sure that they are illuminated correctly.
But how to decorate these jewellery so that they can display their best! Just like any metal, Gold reflects the light as a mirror which means that all light from the luminaires that is aimed at the jewellery will be shown in the item. This is an important aspect to think about when illuminating jewellery. Similarly, shiny surfaces of silver, white gold, chrome, and crystal is best experienced in natural white light or colder light from 4000K or higher. Blue shades and colour filters can also be used to enhance the icy feel in the clear material.
Following are few major areas in a jewellery store, which need special consideration to gain the attention of potential customers passing by or stepping in:
The Illuminated Wall Display
Featuring jewellery within shelving units alongside a wall of the store is always a great way to display a large amount of inventory. But it’s important to make sure that items don’t get lost in the shadows. For the most dramatic effect, recessed LED lights would be the best fit to highlight individual pieces. Specific lighting above each piece of jewellery creates beautiful silhouettes. For evenly illuminated in-wall shelving displays, light fixtures on the inside edges of the shelves facilitate a more subtle glow for which the LED Tape light can be a solution.
The In-Counter Lit Showcase
For showing off the most valuable items in the counter showcase, especially when it’s made of glass, integrated lighting with
no visible wire or lamp fixture can help display shine. The best way to do this is to make use of thin LED lighting strips or LED tape lighting inside the showcase just below the edge of the counter to keep the fixture invisible.
The Enticing Display Window
The display window is where the brand is introduced. It is the shops’ frontage, giving the first impression to the customers stepping in. For any jewellery store, the window display is supposed to be the foremost determinant of store traffic. Hence, it’s important to make sure that the light fixtures aren’t visible at all so that the most alluring items take centre stage. Depending upon the types of items to be featured, incorporating some spotlights may bring aid needed solution. Further, adjustable display light can be used to focus beam at the required spot to shine. Another option can be the adjustable recessed lights in the ceiling above in the window display. In short, the window architecture and lighting design needs to work together to capture attention.
Benefits of Using LED Lights in a
- LED lights duplicate the unique qualities of the light emitted by the sun, thus allowing the goldsmiths or jewelers to display their jewellery in all their radiant and striking glory.
- LED Lights enhance the beauty, colour, and cut of even the most intricate pieces. Diamonds shine with increased intensity, sparkle, and brilliance. Gold’s warmth gets highlighted even more. The pure, natural colour of platinum and silver get to shine through. They also showcase the depth of colour in opals, pearls, emeralds, and sapphires.
- LED jewellery lighting allows displaying the accuracy of all the different colours produced by the reflective qualities of jewellery, which can impress customers and boost sales.
- Provide full spectrum lighting. Colour temperatures range from 4200K (warm colour) to 5500K (cool colour). The latter mimics the exact brightness of sunlight at noon.
- Features durable, shock-resistant construction, and may be installed quickly and easily.
- Have a low electrical consumption, using only 3% of electrical power, compared to halogen lighting thus help saving as much as 80% on the existing energy bill.
- Allow to reduce your carbon footprint. A LED lamp lasts approximately 30–40K hours or six to eight years under normal usage conditions thereby eliminating the bulbs-replacement hiccups.
- Give off virtually no heat. They are cooler, which means that they are comfortable working under. Thus it also helps reducing electric consumption on air conditioning to keep your store cool.
Case Study 1:
D.R. Ranka Jewellers, Chennai
Philips LED lighting helps one of the oldest jewellers in South India D.R. Ranka with energy efficient LED lighting solution for their brand new flagship store in Chennai while the latter was looking for the right lighting partner. D.R. Ranka Jewellers are a pioneer in silver jewellery in South India since 1942.
The Right Lighting
Philips partnered with D.R. Ranka Jewellers by providing a range of energy efficient LED lighting solutions which helped this well-known jewellery store in getting the desired lighting levels with reduced power consumption. With better lighting and specific illumination at places such as display window, in-counter lit showcase, and wall display, the jewellery showcased there are saparkling in their true colours to the customers stepping in or to those passing buy. This is positively impacting the business. Philips used MR16 LED lamps as the recessed ones, while advanced LED downlight with very good colour rendering and Master T5 Eco lamps were applied at the retail areas.
Case Study 2:
Sri Krishna Jewellers, Hyderabad
A well-established jeweller at Basheerbagh in Hyderabad, Sri Krishna Jewellers sought out precise requirements such as, a creative and decorative display-lighting to feature ornaments, good lighting to compliment the jewellery and finally, reduce the lighting loads to bring down energy costs, which the lighting division of Wipro Consumer Electronics addressed specifically and individually.
Wipro Lighting highlighted the jewellery showcases using the spotlights (2W/6W/10W) which brought depth and detail to the display niches. Warm white fixtures of good colour rendering index (CRI) were used to provide best colour rendition and quality brightness using downlights (10W). The end result was a quality lighting experience that drew the attention of customers toward the featured jewellery designs. At the same time, reduced energy bills and power consumption.